A special logo and identity for a specialist pension advisory consultancy.
We were delighted to be recommended to Patrick and Steve from SSAS Partnerships by one of our existing clients, to help create a new logo for their business venture of specialist pensions advisers for family companies and owner-managed businesses.
In a historically bland and settled marketplace, SSAS Partnerships wanted their new visual identity to stand out from their longtime competitors, new, fresh, clean, and bold.
With their unusual and difficult acronymic name, we created a logo device that cleverly incorporates the letter ‘s’ 3 times and the letter ‘a’ once sitting alongside a modern and minimal typeface. Using a color palette of strong opposing colors we created a style that challenges their competitors and helps them stand out.