Building a brand based around that beautiful ball game.
Working with long time friends and collaborators is a highlight when it comes to new projects, and we were delighted to be asked to build a brand for this football-related venture. As a football friendly studio, this was an ideal project bringing our team’s passion of the beautiful game alongside our passion for geat clean design.
Gifts.Football is a soon to be launched online brand focussed on sourcing football-related gifts from all around the world from independent makers and craftspeople. We focussed our creative direction towards South American football, a continent where the passion is ferociously high, and isn’t as commercialised as the European game while the design language harks back to a golden age.
Using a minimal colour palette we were able to create a visual direction that isn’t linked to one team’s colours directly but more of the essence of the game and the fields it’s played on, creating an unbalanced and neutral approach that will allow clubs core colours to shine on the final applications.
We for one, can’t wait until it’s live.