Dynamic approached Ken in early 2021 to help reshape and define the visual style of their offering, in what has become a busy and congested marketplace. We helped create a brand that helps showcase Dynamic as the effective and experienced 1-2-1 fitness professionals they truly are, utilising their professional sports career techniques to everyone regardless of current physical status.
Dynamic needed to look well, dynamic… and stand out with positive energy to help create a brand to be noticed and respected. The core D shape is a visual representation of the explosive dynamic power and positive energy that clients experience, sharp angles, curved lines, and a palette that pops.
This explosive and passionate style was applied to their new website, gym apparel, and the three sub-brands of the Dynamic tailored experience – Elite, Care, and Recovery.