Buzzlogic is a business like no other in the digital marketing world.
Working for investors and website owners, they buy, organically grow, and sell businesses without the hassle of running the day-to-day operations and the stress of technicalities. For over a decade the team did this under a different name within the Sharp Capital group but due to the size and success, a new standalone brand was required.
We worked with the team remotely in the USA and Croatia right from the very start of the project. We created a clever monogram style logo device, with the ‘L’ for logic sitting in the ‘b’ for buzz and a bold and powerful design style. We resisted the urge to graphically play with buzzing thoughts of electricity and power symbols and focus on the cleverness aspect of the brand, a clever graphical device for a clever well-educated company, and much like what they do – when you see it, you understand it, and like it.
We also worked with their in-house team of developers to create a new website for their newly defined offering.